coaching, money

The Secret to Making Money

I learned the hard way. When I first started my coaching practice I thought of lots of really cool ideas for my business…and did them!  I picked folks up from the train from Manhattan and took them to the beach to coach! I heated my pool to ninety two degrees and they got 30 minutes alone (naked) in my back yard on my pool float and then a shower and frozen drink with a paper Chinese umbrella in it! Then I had groups of women in my home who got Greek salad and group coaching for $15 for a three hour evening! Wow! I had lots of happy clients!

I had my own coach who questioned me about my ROI. What? ROI? What was that? Return on investment…Oh!

I jokingly explained I had sort of a ‘non-profit’.  He said “Lisa, even non-profits make money”. “Well, I had created a non-profitable non-profit!” I retorted.

It wasn’t that funny. I could not afford the cool things I thought up. In fact I was losing money, and I was losing precious time I needed to raise and educate my three homeschooling children.

I had a vision and a better way to serve my clients and I thought I would follow the philosophy “Do what you love and the money will follow”  and it would all work out. Need I say, it did not?

I did get one of those ‘learning experiences” we are supposed to take comfort in. What did I learn? “Do what you loveto increase revenue and  the money will follow.”


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