I learned the hard way. When I first started my coaching practice I thought of lots of really cool ideas for my business…and did them! I picked folks up from the train from Manhattan and took them to the beach to coach! I heated my pool to ninety two degrees and they got 30 minutes alone (naked) in my back yard on my pool float and then a shower and frozen drink with a paper Chinese umbrella in it! Then I had groups of women in my home who got Greek salad and group coaching for $15 for a three hour evening! Wow! I had lots of happy clients!
I had my own coach who questioned me about my ROI. What? ROI? What was that? Return on investment…Oh!Continue reading “The Secret to Making Money”