Category: money

I learned the hard way. When I first started my coaching practice I thought of lots of really cool ideas for my business…and did them!  I picked folks up from the train from Manhattan and took them to the beach to coach! I heated my pool to ninety two degrees and they got 30 minutes alone (naked) in my back yard on my pool float and then a shower and frozen drink with a paper Chinese umbrella in it! Then I had groups of women in my home who got Greek salad and group coaching for $15 for a three hour evening! Wow! I had lots of happy clients!

I had my own coach who questioned me about my ROI. What? ROI? What was that? Return on investment…Oh!

When I was young, I just hated having to do the girl thing. I imagined how I would act if I were a boy. I’d spot a girl, tell her she was beautiful, ask for her phone number, pick her up and kiss her right away. But it was the 60’s and Mom said a girl had to “play hard to get”. I hated the delays involved in this methodology although I practiced it with strict discipline. I found it effective and efficient and left a trail of tormented males wherever I went. When I became acquainted with the law of karma in the 1970’s, it did give me pause, but I was determined to win in the battle of the sexes and deal with universal forces later.

So when I went into business for myself and it dawned on me that getting customers was something I had to do- I was excited!  It was something like dating only now I would be the aggressor! I would have my chance to be a male chauvinist pig!  (I was a feminist the 80’s. That’s what we called men then…and exactly what I wanted to be now!)